Gulf Coast Dairy Queen and Diamond "S" was established over 40 years ago by JW & Clara Spaugh. Through their hard work and vision, Gulf Coast Dairy Queen and Spaugh Enterprises was created.
It first began with aquiring the Bay City Dairy Queen and soon, others followed. In the early 1980s they wanted to grow, and it was then that Diamond "S" was born. The concept was far ahead of it's time. Their goal was to provide quality Mexican & American food to customers and provide them with an "at home" experience that won't break the bank!